About the Project
Client: S-Bahn Berlin – Work: Idea, Campaign, Photoshooting, Casting, Compositing – Agency: thjnk GmbH
We have developed a 3-year campaign for the S-Bahn Berlin approach with a marketing strategy that is spread over various advertising media. The core of the campaign was a photoshooting, in which we anchored the S-Bahn signet as a symbol within the city and brought it into the consciousness of the people of Berlin. Together with the Berlin-based photographer Özgür Albayrak, we created our images for online and offline media with a special focus on specific target groups all around the city.