Metropole Ruhr

City of Cities

About the Project

Client: Regionalverband Ruhr – Work: User Experience & Interface Design, Digital Identity, Prototyping & Testing, Contentmanagement – Agency: thjnk GmbH

We developed an image campaign under the claim „City of Cities“. The work included a responsive website, a new corporate identity and an image spots. The ‘City of Cities’ wants to attract new people from outside: investors, visitors, businesspeople, skilled workers and students. The campaign is also designed to appeal to those who already live here, giving them another reason to be proud of their Ruhr region.


Screen 1


Screen 2